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If you're a 21st century insurance agent and you have not yet been considering using social media for your insurance business, its growth and high profits, then I've just got to try to get you to Rethink the way that you're doing things. Yes, I know - you've been out there networking, shaking hands and getting to know people and giving your business cards to the guys who do the YMCA racquetball thing with you, the nice gals there at the hair stylist's, and the newly moved-in people who just bought new houses (and took on new mortgages) in your neighborhood. You're probably great at it, too. But this is, after all, a new century, and using social media for your insurance business is a powerful and dynamic new tool courtesy of the Internet that you can use to take your networking to another level - that is, through the roof!
The new social media on the Internet forums, groups like Yahoo Groups, content sites, where you can publish articles for free and they come in the Internet web site or under the Search and Social Bookmarking sites. Oh, and let us not forget blogging - an insurance broker with a blog these days really rake in the competition for the coals. This is all incredible stuff, and only 10 years, most of it was impossible, and none of them was at the level it is now. In a "plugged-in" the world can so many people at once than you will ever be able to play racquetball!
Using Social Media for your insurance begins with some writing done. Remember that you are an expert in your company, and most people do not really understand that all insurance and (if we are sure that they do not care about this stupid crisis in the U.S.!). To write some dynamic all articles about how insurance works, its intentions, the different species, and all that jazz - or, if you're not so handy with a pen outside the signature to make policy, hire a ghost writer to write the article for you. Then publish them online at places like newsletters, Articles Base, Search Warp, and Triond. You can import contact information such as your e-mail, your website, if you have one (and if you do not have, may I ask, why not?) And your blog. When people begin to see how your local insurance experts, they will be knocking at your virtual door asking to do business with you (ah, the sweetest of all of an insurance agent's dreams!).
But there is a possibility that these items even more powerful and profitable for you. Use Social Bookmarking. Social bookmarking sites are places where people post links to articles that they really like or find highly informative - including their own, when they write all of them. They are easy to find, because the content sites all have links to some or all of them, and it is fairly easy to see what to do. You can mass-publish your very informative article on the internet with these Social Bookmarking sites, and you can also use them to many new online friends, the word about you or give you company itself!
Another important way to use social media for your insurance business it is, as I mentioned, you can find online forums and groups, focusing on the insurance industry or things that you personally are interested. As long as you do not "spam" or an ass of himself, you can pretty much say what you want in these places, and you can enter your contact information all over them. Forums and groups are a far less formal than content sites because you really just write from the head that all the interlocutors. One of the really "hot spots" for this kind of thing is a website called Linksreferrals dot com, and all types of insurance to consider professional 'em out.
So there is in the virtual short. Play online and some real networking!
David Ledoux is an author, speaker, trainer and mentor to entrepreneurs. His newest report The Small Business Death sentence can be downloaded for free at http://bigmoneyfreetime.com
วันพุธที่ 12 สิงหาคม พ.ศ. 2552
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