motorcycle insurance ontario canada

motorcycle insurance ontario canada
Working with lots of online insurance companies, we are always amazed at the lack of content on their websites, yet insurance companies sell some of the most complicated financial products online, so why are they not Educating the customer as best as they can so that they can make in informed decision. This can only be done by adding content.

Maybe it is because they have no idea of what to write. Here are 10 ideas for content insurance for insurance broker websites and these are in no order of importance ...

1. Frequently Asked Questions - Now you have a large selection of questions and answers that you have the customer over the years, either by e-mail, letter, or over the telephone. Collect the more common ones and publish a webpage with this content on. If you have enough you can create a FAQ page for each product.

2. Product information - not just hope that customers understand your product, because he has found your site. They are in search of information - Give it to them. Glossaries and Product Guide are big and they can span multiple pages

3. Editorial section - Have your own voice on your site? Add an editorial or article section.

4. Question and answer sessions - why not a Q & A session with either a product specialist in your industry, an industry that is useful for your customers - why not a Q & A with a local accountant or a mortgage broker. You can use these as a basis for a Web page, or if you do, audio or video, you can use this on your website and promote it. Or do both and be twice or three times the content for a little effort.

5. Product information providers - Who do you work with what they have and why do you work with them. Create a page for each partner.

6. Detailed Biography of You and your staff. Add a page for each employee, personally. Remember, people like people so one page per employee is a potential customer a good feeling about what you are all about.

7. Blog - Do you have a blog on your site? And more tips and comments on the issues on the industry or on topics that affect your customers.

8. Video - We touched on before, but some products or processes could be better use be explained by hosting a video. This can be done with simple screen-capture software. They could be a number of helpful videos that you can add to your website.

9. Forum - The crème de la crème of the User Generated Content. Adding a managed forum on your site that you patrol and deal with your customers and clients.

10. News section - you can include a section on your company's news, new employees, new partnerships, or through your work in the local community. In addition, add in some industry news from trusted sources or rewrite news with your own comments or inclination.

As you can see there are some very simple steps to a series of great content for all insurance website.

Jason Hulott is marketing director of Speedi Consultants Limited, an insurance specialist content, but also Internet marketing experts, a number of services to the financial and insurance industry. To get 5 free reports to help Maximize your internet business please visit the site: http://www.speedieconsulting.co.uk