insurance companies london ontario

insurance companies london ontario
Crude oil prices have surpassed $ 130 per barrel and some experts are speculating it could exceed $ 140 per barrel by the end of summer. That means the cost of gasoline, already over $ 4 per gallon in many areas, could climb to almost $ 5 per gallon by Labor Day.

What impact will it to your revenues? Drama higher gas prices mean that companies have to re-evaluate their entire sales process. For many companies, more emphasis is placed on the conduct of business via telephone and Internet. Personal visits call for potential customers is a thing of the past. Even the days of "goodwill" visits to existing customers can be few, if any. The mantra of working smarter - not harder, is of crucial importance for the short and long-term success of any sales organization.

How can you work smarter? Start with your current list of customers. Because it costs 6 times more to acquire a new customer than to retain an existing. Since you will not make as many personal visits, create a schedule for contacting your customers via telephone and e-mail. After each call to make detailed notes than usual for the future. You will note that this is very useful if the future calls.

The disadvantage of less personal visits is that the customers feel more detached from you and your company. To this you can also use other ways to increase the visibility of your company.

Try an e-newsletter. An inexpensive way to increase your visibility with customers is the introduction of a monthly client newsletter. While opinions may refer to the frequency for a newsletter to be effective, marketing studies suggest that the recipients need to see three to six questions correctly to identify the material before them with his hand. Sending a newsletter too often to existing customers do not appreciate and may even reduce the effectiveness of the newsletter. Therefore, a newsletter to customers consistently every month you can be the best option.

It is important that your newsletter relevant texts which are of interest to your customers. Nothing will turn off readers faster than a newsletter with fluff - or with the articles that have no impact on their business.

Rely on an expert. For the small and medium-sized businesses with a monthly client newsletter can be a very difficult task. It lasts until the research, edit and write a Quality Newsletter every month - and to make it look professional. Besides, writing a newsletter is not, as your money. There are a number of client newsletter services available, you can search through Google. The price of each service varies from a few hundred dollars per year to several thousand dollars. Similarly, there are large differences in the presentation of the newsletter issued by a service compared to others. Try a service that specializes in your industry or market, and that projects the image you want with your customers.

Even the best customer newsletter may not be as efficient as a face-to-face meetings. But if you are pumping $ 100 into the gas tank, you appreciate a good newsletter provides assistance in the retention of your customers.

Christopher Frette

Advent Information Services specializes in providing customer-newsletter for insurance agents and brokers in the market for employee benefits, to their customers. Our newsletters are customized with your company logo and contact information, and in either PDF or HTML format, by e-mail to your customers.

A unique bonus feature Advent is the "Newsletter Teasers". The teaser, which in plain text format may be based on your web site. In addition to providing your site with fresh content every month, the teaser also help to identify and qualify the prospects that visit your website. At the end of each teaser the reader is invited to participate in the Agency to complete the newsletter. The experienced agent can then ask qualifying questions about the implementation of the prospect of a client.

At a price of less than 60 cents per month per customer (based on 100 clients), it is easy to understand why the Advent customers are so loyal. "We are very pleased with the Advent newsletter service," says Jennifer Bruce Strategic Employee Benefit Services of Northwestern Mutual. "" We use the newsletter to reach existing customers and prospects. The newsletter gives us talking points. "" Ms. Bruce is not alone in her assessment of Advent "newsletter services." "It was great," said long-time customers of Advent Janelle Ehrman Ehrman & Associates. "" The Advent newsletter gives us a constant communication with our customers, as well as our professional. We have several customers who tell us they look forward to receiving the newsletter every month. "

For further information:
Go to: http://www.adventinfo.biz
Email: info@adventinfo.biz